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Information available to the users is based on pictures from Facebook, a short bio that users write themselves, along with linking Instagram and Spotify account.
Tinder is among the first "swiping apps", whose users employ a swiping motion to choose photos of other users, swiping right for potentially good matches and swiping left on a photo to move to the next one.
On July 18, 2016, Zoosk launched an i OS app for dating called Lively.
This form of dating is a growing niche within the dating world, with many sites offering an adult dating service, even if their offerings aren't strictly adult oriented.
When they do, the user receives a green check next to his or her photos.
It uses gamification and popularity rankings to encourage participation.
Mehr earned his master's degree and Ph D and later worked for NASA.
Mehr attended business school at the University of California at Berkeley, but he dropped out to work on Zoosk.